Hendricks Model Home at Holly Farm

Client Usage: Portfolio | Advertising | Collateral | Social Media | Publication | Awards

Project Type: Residential Architecture, Design, and Build

Commissioned by: Toll Brothers, additionally licensed to Unscripted Interiors

Location: Woodstock, GA

Scope: Main interiors and exterior

Award: 2024 National Association of Home Builders (NAHB) National Awards, Gold – Best Interior Model Merchandising ($700K-$800K)

EDITORIAL APPROACH, AWARD-WINNING OUTCOME

Toll Brothers Georgia wanted high-end finishes in their flagship models to shine with an aspirational, yet approachable feel. This Hendricks model showcased a wide selection of specialty materials and milling that demonstrate available upgrade options from their Design Center, and the interior design by Unscripted Interiors brought approachable context to make it feel like home.

While my editorial lighting approach recommends interior lights be off to maintain a clean and natural feeling atmosphere, the Toll Brothers branding guide calls for interior lights to be on. Crafted strobe enabled me to work around the drawbacks of interior lights by mitigating color shifts and accentuating dimensionality to bring back the natural feel that’s signature to the aesthetic I deliver.

“He is incredibly thoughtful, collaborative, and talented—someone who brings both creativity and precision to every shoot. The amount of care and attention he puts into each shot is evident not only in the process but especially in the final product, which is always exceptional.”

– Kiera Chiapperini
Marketing Manager, Toll Brothers, Georgia